Corporate Real Estate Journal: Reaching the Unreachable Workforce

July 11, 2023
Headshots of Andrea Rossitter and David Hogland as part of a graphic for ESFM's article in the Corporate Real Estate Journal.

ESFM President David Hogland and Senior Marketing Director Andrea Rossitter shared learnings from ESFM’s award-winning communication strategy in an article for the Corporate Real Estate Journal, an imprint of Henry Stewart Publications.

The article, “Reaching the Unreachable Workforce: Adopting a mobile-first communication strategy to retain employees,” shares business outcomes from ESFM’s communications program, as well as steps any company can apply on their journey toward developing a more intentional, engaging and effective communications strategy.

As an integrated facilities management (IFM) company that distinguishes itself in self-performing more than 80 percent of the hard and soft services it provides clients, ESFM depends on an engaged workforce to deliver on its client promises every day.

ESFM inverted the traditional top-down communication cascade as the first IFM company to leverage the Nudge app, originally designed for retail workers, to implement a mobile-first communication strategy for frontline personnel. Adapting the app’s capabilities for the FM space was a process, but ultimately empowered ESFM to digitize critical learnings and best practices to efficiently equip its employees with the knowledge and tools necessary to execute on their clients’ highest priorities.

Read the article.